Ebay, Ebay, Ebay!

I love ebay when I need to find something in bulk. You can get a lot of things cheap if you buy them in a LOT! I bought some photo albums, yarn, misc garbage. I've sold lots of stuff on ebay as well. The only thing I don't understand is the people who put a reserve on their item and the reserve is the same price as the buy it now price. Why even put a reserve? Why not just start out the bidding at that price? It makes no sense getting people hopes up in bidding for an item, just to have it say reserve not met. AUUUGGGGHHHH! I hate that.